Looking for your “Why” can become your friction in your 30s. Instead, listen to yourself, and craft your future.

You can’t choose your “Why”, your “Why” chooses you.

I became aware of the concept of the “Why” from a TED Talk about the Golden Circle by Simon Sinek. The idea is so inspiring. I started to ask myself what mine was. In the end, I saw it emerge from my past like the Venere of Botticelli. It leads me to:

• Have an explicit action to take in every second of my life
• Recognize accomplishments in the past
• Inspire others to make the same

The “Why” is not an outcome, but a process

When you describe your “Why”, the biggest mistake is focusing on results. Instead, focus on the process.

I know: you saw inspiration from the Greats, and you want the same for yourself. But you can’t know what’s behind someone. You have to rely on a frictionless “Why” to guide every decision to create success.

You want a safe haven from your “Why”. The best strategy is looking inside.

Here is how I found mine:

Dig into your past to find your future