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Join Your Family Business Before to Work for Others.

How I Thrived As A 8-figure CEO

Matteo Cervelli
9 min readMar 30, 2022

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Cover Photo CC0 on MaxPixel

The salmon is famous for swimming against the stream and coming back to the exact place where they hatched to reproduce. Eventually, because of the efforts it made, the salmon dies. What a sacrifice!

I love this image because I do the same lot of times.

No, I’m sorry, not to die for the sake of reproduction. Of course.

I am used to betting on unpopular decisions.

That is a story of the most challenging moment when I decided to swim against the stream, and it’s when I decided to join my family’s business right after graduation despite everyone’s opinion.

As a family, we own Urania Group, a manufacturing B2B company based in Tuscany, Italy. It’s a business that’s worth $60M today.

Urania Group sells components for the Modular Construction Industry. It is a couple of companies: Panurania, the parent company, that produces insulated sandwich walls, and Serrall, which produces windows and doors.

My grandfather often brought me during his travels around Europe when I was a kid. I grew up fed with bread and entrepreneurship. Although I always wanted to study…

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Matteo Cervelli
Matteo Cervelli

Written by Matteo Cervelli

Business Growth Engineer | I share tips to scale business, manage change and be a successful leader | My Why is to trigger people's for a beautiful world.

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