5 strategic trends of manufacturing companies to make the future an opportunity

Matteo Cervelli
2 min readJan 6, 2022

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In recent years, the manufacturing industry has gained less value than services and logistics.

In the digital world and the web3, manufacturing assets are continually threatened by new technologies.

For this reason, companies have to change their approach.

1️⃣ Man in the center

Automation is accelerating and more and more manual labor is being replaced by robots.

Organizations suffer from attracting labor shortages to replace pensions and cover rising demand.

Manufacturers need to increase employee engagement and become excellent places to work.

2️⃣ Supply chain shortage

In 2022, the shortage of materials and containers, and the increase in costs will continue.

Consumers want to buy from supply chains based on sustainable ecosystems. Many companies are approaching the front tier of suppliers, but transparency is needed upstream in the chain.

The toughest challenge is to communicate effectively with customers the challenges that are faced: costs increase, materials are lacking, sustainability is no longer a choice.

3️⃣ Carbon neutrality

We need to change the manufacturing paradigm, putting carbon neutrality at the center.

Digitization can be a huge ally. In 2022, companies will have to make serious efforts to eliminate the banalest consumption, paper.

4️⃣ Participation in continuous improvement

Continuous learning is an enabling asset for every opportunity.

9 out of 10 managers say they are satisfied with the training programs, while only a third of operators are.

Manufacturing companies must make the learning experience similar to the digital one: success is judged on the way it is used, engagement, and gamification.

5️⃣ Product-experience

Servitization will invade the B2B experience. Being out is giving the customer an unpleasant feeling.

People are used to Amazon’s service, B2B companies need to invest to integrate more AI into the service, embedded technologies in products and digital-first customer platforms.

Change is part of the game, but as Galileo Galilei said:

“Behind every problem there is an opportunity.”

This post was created with Typeshare

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Matteo Cervelli
Matteo Cervelli

Written by Matteo Cervelli

Business Growth Engineer | I share tips to scale business, manage change and be a successful leader | My Why is to trigger people's for a beautiful world.

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